Friday, 27 February 2015

The Swoon Pop Up

Last year I collaborated with Swoon Editions on this post and I've kept an eye on their designs ever since. Earlier this week I got an email about their first ever pop up store in Soho, London. Previously their work has only been available to view online so it's really exciting to be able to see the different pieces all under one roof.
 













If you haven't heard of Swoon Editions, the concept of the business (which is only 3 years old!!) is that they launch a new design every day to a community of insiders. Each piece is hand-crafted and sold direct - so there is no retail mark up - hence the amazing prices.

The Swoon Pop-up will host a curated edit of over forty of Swoon Editions’ most-loved pieces which includes the Lombard rug - I didn't actually realise they did rugs until I saw this! They look amazing, take a look at the full range of rugs here.

The Pop-up opens on Monday 2nd March and to celebrate their first retail space, Swoon Editions will also be launching its debut designer collaborations with three of the industry’s most coveted textile designers – Emily HumphreyMichelle Mason and Claire Gaudion.

If you'd like to visit the Swoon Pop-up, it opens on Monday 2nd March at 15 Bateman Street, W1D 3AQ and will be open from 10am until 8pm all week until Sunday 8th March, when opening hours will be 12pm until 6pm. I'm definitely going to go along so don't panic if you can't make it as I'll take some photos and post them on the blog next week. If you can come, you are in for a treat! On top of the usual great pricing, they are running several pretty amazing exclusive promotions all week and visitors will have the chance to win a living room makeover, courtesy of Swoon Editions, with a full consultation with their in-house stylist, and up to £1500 worth of products. See you there!

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